博主胡德良：邢台学院外语系英语教授,中国译协专家会员,河北省译协常务理事,邢台市译协副会长。爱好翻译,内容涉及宇宙探秘、医疗卫生、家庭保健、生命科学、能源科学、地球科学、环境科学、散文小说和纪实文学等领域。所译文章曾见于《光明日报》《科技日报》《健康时报》《健康报》《英语世界》《英语知识》《科技英语学习》《科学之友》《科学与文化》《世界科学》《生命世界》等全国各大报刊。博客特色：英汉对照、图文并茂,融趣味性、科学性、知识性为一体。
by Natalie Villacorta 胡德良 译
| Moms, your daughters don't want to be like you when they grow up—or at least, they don't want to dress like you. It's the other way around, according to a forthcoming study in the Journal of Consumer Behaviour. Researchers polled 343 mother-daughter pairs (average ages 44 and 16, respectively) and found that mothers intentionally mimic their daughters' style—an effect the authors call the "consumer's doppelganger effect." Subjects were asked about their perceived age, fashion consciousness, expertise in clothing and cosmetics, and the extent to which their mothers or daughters influenced their fashion tastes. If a mother thought her daughter was a style expert and perceived herself as youthful, she had a 25% chance, on average, of copying her daughter's clothes and cosmetics. Daughters, on the other hand, even if they felt older than their actual age and thought that their mothers were stylish, only had a 9% chance, on average, of mimicking them. While it has long been known that children influence their parents' consumptive behavior when it comes to products the family consumes as a whole, such as cars or food, this is the first study to show that children can influence their parents' purchase of goods they consume for themselves, suggesting that children's influence on their parents is much more profound than previously thought. | 当妈妈的注意了：你们的女儿长大之后不想跟你们一样，或者说起码不想穿得跟你们一样。根据即将发表在《消费者行为杂志》上的一篇论文，情况恰恰相反。研究人员调查了343对母女（平均年龄分别为44岁和16岁），发现母亲们往往有意地模仿她们女儿的行为方式，论文的作者们将这种效应称为消费者的“其女其母效应”。接受调查的人被问及感觉年龄、时尚意识、着装和使用化妆品的专门知识，以及母亲或者女儿对她们时尚品味的影响程度。如果一位母亲认为，女儿是时尚专家，并且自认为还年轻，那么她在着装和使用化妆品方面模仿女儿的可能性平均为25%；另一方面，即使女儿觉得自己比实际年龄大，而且认为母亲是一个很有格调的人，可是她们模仿母亲的可能性平均只有9%。当提到家庭作为一个整体所消费的产品时，如汽车、食品等，人们早就知道孩子们会影响家长的消费行为，但是该研究证明了孩子们会因为自己消费的商品而影响家长的商品购买，说明孩子们对家长的影响比以前所认为的要深奥得多。在这方面这项研究尚属首次。 |
译自：美国《科学》杂志网站（25 July 2011, 3:41 PM）
原著：Natalie Villacorta
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